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Mobile App Marketing, App Retention, and Building Real Customer Relationships

The Mobile App Retention problem is massive - most customers are gone in 90 days

Posted by robiganguly

Mobile app growth is stunning (and changing your business)

As I shared in a prior post about inbound marketing for mobile, the growth of the app ecosystem is simply extraordinary. A few weeks ago we learned that total app store downloads have eclipsed 100 billion with no signs of slowing down. The tremendous growth in this ecosystem is a testament to something that every marketer needs to understand:

Your customers are all moving to mobile.

Whether it’s the mobile web or mobile apps (the chart below tells us it’s all mobile apps these days), the evidence that consumers are flocking to their mobile devices is overwhelming. As a …read more

Source: SEOmoz

  

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